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	<title>HardCircle.net &#187; Marketing</title>
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	<link>http://www.hardcircle.net</link>
	<description>Personal blog of Ian Bailey-Leung</description>
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		<title>Nulogy Job Openings</title>
		<link>http://www.hardcircle.net/2007/07/30/nulogy-job-openings/</link>
		<comments>http://www.hardcircle.net/2007/07/30/nulogy-job-openings/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 18:49:35 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2007/07/30/nulogy-job-openings/</guid>
		<description><![CDATA[Nulogy is hiring! We are looking to aggressively expand and we currently have a position available for a Senior Rich Internet Application Developer and a Solution Services Professional. Read on for the job postings. If you are interested in any of the positions, please contact me at nulogy_careers_2007@hardcircle.net, and I will pass on your application [...]]]></description>
			<content:encoded><![CDATA[<p><noindex><a href="http://www.nulogy.com">Nulogy</a></noindex> is hiring! We are looking to aggressively expand and we currently have a position available for a <strong>Senior Rich Internet Application Developer</strong> and a <strong>Solution Services Professional</strong>. Read on for the job postings. If you are interested in any of the positions, please contact me at <a href="mailto:nulogy_careers_2007@hardcircle.net">nulogy_careers_2007@hardcircle.net</a>, and I will pass on your application along!</p>
<hr />
<p>Tired of opportunities for career growth? Enjoy not knowing what the impact your work has on your company? Wish more people would ignore your good ideas?</p>
<p>We didn&#8217;t think so.</p>
<p>This is a unique opportunity to join a young company where you won&#8217;t just enjoy the work and culture, you&#8217;ll be able to (and be expected to) drive it personally.</p>
<p>Nulogy is an entrepreneurial company based in downtown Toronto.  We offer a challenging, flat, and fast-paced workplace, where your peers are very intelligent, hard-working, and light-hearted.  There are outstanding opportunities for career advancement and potentially immense long-term rewards.<br />
<span id="more-159"></span></p>
<h3>Some Key Points on Nulogy</h3>
<p><strong>The Nulogy Experience</strong><br />
 Nulogy has set itself apart in the industry with its high level of customer service.  Customers have publicly lauded us as “refreshing”, “great to work with”, “flawless execution”, and having “set themselves apart”.  Our reputation for delivering high-quality projects on-time and on-budget has already spread through the industry despite our youth.  However, there is still plenty of room for improvement, and we’re looking for someone who can take a leadership role in further refining and improving the Nulogy Experience for our customers.</p>
<p><strong>Achievements</strong><br />
We were recently recognized by Supply &#038; Demand Chain Executive as one of the 100 Leading Supply Chain Solution Providers and have been recognized as a Company with Extraordinary Potential (CWEP) by PricewaterhouseCoopers.</p>
<p><strong>Products</strong><br />
We are aggressively developing sophisticated software for operational intelligence and enterprise profit management.  Our flagship offering is in the new and growing area of packaging performance management.  We feel that our patent-pending technology is the critical element holding back the tide of real-time business intelligence (BI) and business activity management (BAM) software.  Our serious research has been supported by the federal government, and has involved simulated-annealing, and grid-computing technology for example.</p>
<p><strong>Management</strong><br />
Nulogy was founded by a team of Systems Design Engineers from the University of Waterloo, and a professor with extensive research and consulting experience.  Our complementary skill sets include experience in international business development, strategic planning at Microsoft, software development for RIM, and top-of-the-class academics. A strong team means strong execution, and in the end, that&#8217;s even more important than good ideas.</p>
<p><strong>Clients</strong><br />
Nulogy’s clients are across North America and Europe and include global blue-chip companies.  </p>
<p><strong>Technology</strong><br />
We are improving the way software is developed.  We have found great success with the Extreme Programming development process.  We rigorously use test-driven development (TDD), mock-objects, refactoring, and pair-programming to rapidly and efficiently develop high quality software.  We have several new projects requiring skills in new Rich Internet Application technologies such as Seam, OpenLaszlo, Echo2, Google Web Toolkit, Ruby on Rails, and DOJO.</p>
<h3>Senior Rich Internet Application Developer</h3>
<p><strong>Job Duties</strong></p>
<p>The role of Software Engineer at Nulogy is different.  No tossing responsibilities like hot-potato; it is everyone&#8217;s job to make sure the product meets the customer&#8217;s needs.  At Nulogy, software engineers all do the following:</p>
<ul>
<li>Architecture: Deciding high-level product architectures, choosing appropriate technologies</li>
<li>Design: Deciding optimal solutions to particular implementation challenges</li>
<li>Testing: Writing automated unit and acceptance tests before you code</li>
<li>Development: Writing and maintaining production code</li>
<li>Communicate with customers: Fluid communication with actual customers</li>
<li>Research: Avidly research and/or develop new technologies that have the potential to help Nulogy&#8217;s business</li>
</ul>
<p><strong>Qualifications</strong></p>
<p>Required:</p>
<ul>
<li>Experience developing web applications</li>
<li>Strong knowledge of Java and/or Rich Internet Application technologies</li>
<li>Object Oriented Design and Design Patterns</li>
<li>Ability to work in an unstructured environment, and make decisions under uncertainty</li>
<li>Ability to learn quickly and remember, and be open-minded and flexible</li>
<li>Strong written and verbal communication skills</li>
</ul>
<p>Technical Skills Desired:</p>
<ul>
<li>JBoss</li>
<li>Apache</li>
<li>EJB 3.0</li>
<li>Ajax/Javascript</li>
<li>Seam</li>
<li>Facelets</li>
<li>JSF</li>
<li>Eclipse Web Tools</li>
<li>Linux</li>
<li>PHP</li>
</ul>
<p>Assets:</p>
<ul>
<li>Experience working on or leading open-source projects</li>
<li>Interest in and/or ability to develop optimization algorithms for industrial engineering problems</li>
<li>Leadership and Management skills</li>
<li>Extreme Programming experience</li>
<li>Eclipse/Eclipse RCP</li>
<li>Database/Data warehouse design and administration</li>
<li>Web 2.0 Technologies: (AJAX, OpenLaszlo/Flex, Flash/ActionScript, EXT, Echo2, GWT, Thinwire, Web Services, J2EE, etc.)</li>
<li>Experience with web applications like Joomla and MediaWiki</li>
<li>Software security experience</li>
<li>Ant, Maven, CruiseControl, or automated build technologies</li>
<li>Sense of humour</li>
<li>Intermediate Foosball abilities</li>
</ul>
<h3>Solution Services Professional</h3>
<p><strong>Job Duties</strong></p>
<p>As part of the Professional Services Team, you will become the primary contact for many of our most important customers. This means you will drive the Nulogy customer experience, whether it be establishing credibility, making a customer feel comfortable with a new concept, turning on the light bulb for a user, or winning over a stubborn stakeholder.  At Nulogy, you will be part of a small team doing the following:</p>
<ul>
<li>Product Deployment: Working independently to thoroughly and efficiently implement successful solutions</li>
<li>Customer Support: Providing post-deployment support</li>
<li>Project Management: Fluid communication with actual customers, or an internal customer representative</li>
<li>Collaborate with Engineering: Prioritize needs to the engineering team, and understand their challenges</li>
<li>Requirements Gathering: Listening and persistently exploring requirements to gain deep understanding</li>
<li>Sales Support: Contributing to sales meetings by drawing on your project or product experience</li>
</ul>
<p><strong>Qualifications</strong></p>
<p>Required:</p>
<ul>
<li>Experience working directly with customers in a consulting and/or professional services capacity</li>
<li>Experience with using enterprise software applications at a technical level</li>
<li>Aptitude for breaking down and solving complex problems</li>
<li>Be a darn likable person</li>
<li>Willingness and interest to travel, sometimes for more than a week at a time</li>
<li>Ability to work independently and under pressure</li>
<li>Exceptional written and verbal communication skills</li>
</ul>
<p>Technical Skills Desired:</p>
<ul>
<li>SQL</li>
<li>Apache</li>
<li>JBoss</li>
<li>PostgreSQL</li>
<li>HTML/CSS</li>
<li>MDX</li>
<li>BIRT &#038; JasperReports</li>
<li>Linux</li>
</ul>
<p>Assets:</p>
<ul>
<li>Sales experience</li>
<li>Interest in and/or ability to develop optimization algorithms for industrial engineering problems</li>
<li>Leadership and management skills</li>
<li>Experience with software design and usability concepts</li>
<li>Experience with database &#038; system administration</li>
<li>Sense of humour</li>
<li>Good (but not too good) proficiency at golf</li>
</ul>
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		<title>How to change newspaper websites</title>
		<link>http://www.hardcircle.net/2006/09/07/how-to-change-newspaper-websites/</link>
		<comments>http://www.hardcircle.net/2006/09/07/how-to-change-newspaper-websites/#comments</comments>
		<pubDate>Thu, 07 Sep 2006 21:28:21 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Computers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/09/07/how-to-change-newspaper-websites/</guid>
		<description><![CDATA[Todd Zeigler has posted his opinions on what newspapers need to do to freshen up their websites. A bit of discussion and cross-posting ensued, including one by Adrian Holovaty and a follow-up by Todd.
]]></description>
			<content:encoded><![CDATA[<p><noindex><a href="http://www.bivingsreport.com/">Todd Zeigler</a></noindex> has posted his opinions on <noindex><a href="http://www.bivingsreport.com/2006/9-ways-for-newspapers-to-improve-their-websites">what newspapers need to do</a></noindex> to freshen up their websites. A bit of discussion and cross-posting ensued, including one by <noindex><a href="http://www.holovaty.com/blog/archive/2006/09/06/0307">Adrian Holovaty</a></noindex> and <noindex><a href="http://www.bivingsreport.com/2006/discussion-roundup-ways-to-improve-newspaper-websites/">a follow-up</a></noindex> by Todd.</p>
]]></content:encoded>
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		<title>Candian Video Game Awards</title>
		<link>http://www.hardcircle.net/2006/08/10/candian-video-game-awards/</link>
		<comments>http://www.hardcircle.net/2006/08/10/candian-video-game-awards/#comments</comments>
		<pubDate>Thu, 10 Aug 2006 15:04:40 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/08/10/candian-video-game-awards/</guid>
		<description><![CDATA[Yeah, award shows are usually biased, especially &#8220;Video Game Awards&#8221;, but it&#8217;s still neat that there is going to be a full show for the Canadian Awards for the Electronic and Animated Arts. They&#8217;ve even got a statuette (they&#8217;re calling it the Elan), and a host (William Shatner)!
]]></description>
			<content:encoded><![CDATA[<p>Yeah, award shows are usually <noindex><a href="http://en.wikipedia.org/wiki/Academy_Awards#Criticism">biased</a></noindex>, especially <noindex><a href="http://en.wikipedia.org/wiki/Spike_TV_Video_Game_Awards">&#8220;Video Game Awards&#8221;</a></noindex>, but it&#8217;s still neat that there is going to be a full show for the <noindex><a href="http://www.caeaa.com/">Canadian Awards for the Electronic and Animated Arts</a></noindex>. They&#8217;ve even got a statuette (they&#8217;re calling it the <noindex><a href="http://www.caeaa.com/index.php/2006/08/08/caeaa-unveils-the-elan-statuette-and-the-final-nominees/">Elan</a></noindex>), and a host (<noindex><a href="http://www.caeaa.com/index.php/2006/06/28/william-shatner-to-host-the-canadian-awards-for-the-electronic-and-animated-arts/">William Shatner</a></noindex>)!</p>
]]></content:encoded>
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		<title>Wii Release Date Semi-Announced</title>
		<link>http://www.hardcircle.net/2006/07/26/wii-release-date-semi-announced/</link>
		<comments>http://www.hardcircle.net/2006/07/26/wii-release-date-semi-announced/#comments</comments>
		<pubDate>Wed, 26 Jul 2006 19:11:26 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/07/26/wii-release-date-semi-announced/</guid>
		<description><![CDATA[Nintendo released a cryptic press release hinting at the date the Wii will become available. Gaming Target deduces that the system will be released on October 2nd, 2006.
]]></description>
			<content:encoded><![CDATA[<p>Nintendo released <noindex><a href="http://press.nintendo.com/articles.jsp?id=9938">a cryptic press release</a></noindex> hinting at the date the <noindex><a href="http://wii.nintendo.com/home.html">Wii</a></noindex> will become available. <noindex><a href="http://www.gamingtarget.com/article.php?artid=5784">Gaming Target deduces</a></noindex> that the system will be released on October 2nd, 2006.</p>
]]></content:encoded>
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		<title>The Long Tail</title>
		<link>http://www.hardcircle.net/2006/07/13/the-long-tail/</link>
		<comments>http://www.hardcircle.net/2006/07/13/the-long-tail/#comments</comments>
		<pubDate>Thu, 13 Jul 2006 18:27:15 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/07/13/the-long-tail/</guid>
		<description><![CDATA[Chris Anderson has released a chapter from his upcoming book, The Long Tail, in a recent issue of Wired magazine. He argues that the era of the cultural mainstream and megahits is now over, to be replaced with many smaller works. (Wikipedia has lots of good starting points on the idea)
]]></description>
			<content:encoded><![CDATA[<p>Chris Anderson <noindex><a href="http://www.wired.com/wired/archive/14.07/longtail.html">has released a chapter</a></noindex> from his upcoming book, <noindex><a href="http://www.amazon.ca/gp/product/1401302378/701-5214722-1784344?v=glance&#038;n=916520">The Long Tail</a></noindex>, in a recent issue of <noindex><a href="http://wired.com/">Wired</a></noindex> magazine. He argues that the era of the cultural mainstream and megahits is now over, to be replaced with many smaller works. (Wikipedia <noindex><a href="http://en.wikipedia.org/wiki/Long_tail">has lots of good starting points</a></noindex> on the idea)</p>
]]></content:encoded>
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		<title>Lost: The Hanso Foundation</title>
		<link>http://www.hardcircle.net/2006/05/03/lost-the-hanso-foundation/</link>
		<comments>http://www.hardcircle.net/2006/05/03/lost-the-hanso-foundation/#comments</comments>
		<pubDate>Wed, 03 May 2006 19:34:19 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[ARGs]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/05/03/lost-the-hanso-foundation/</guid>
		<description><![CDATA[That&#8217;s right folks,  The Lost Experience  is starting today in North America. It seems that the first website in what looks like a promising ARG is up: The Hanso Foundation. This is one of the companies linked to the Dharma Initiative from Lost.

The first clue will go out today in the form of [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s right folks, <noindex><a href="http://www.thelostexperience.com/"> The Lost Experience </a></noindex> is starting today in North America. It seems that the first website in what looks like a promising ARG is up: <noindex><a href="http://www.thehansofoundation.org/">The Hanso Foundation</a></noindex>. This is one of the companies linked to the Dharma Initiative from Lost.<br />
<img src="http://www.hardcircle.net/wp-content/uploads/2006/05/Alvar.jpg" alt="Alvar Hanso" /></p>
<p>The first clue will go out today in the form of a TV advertisment during the show (which is available on the site). Other notable finds have included phone voice mail systems, a <noindex><a href="http://www.widmore.com/">Widmore Labs</a></noindex> website, and the release of a new <noindex><a href="http://www.soundsgood.com/ProductDetail.aspx?tabindex=0&amp;tabname=productdetail&amp;SB=Y&amp;PI=507507">book</a></noindex> by a passenger on the doomed Flight 815.</p>
<p>Things are getting interesting!</p>
]]></content:encoded>
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		<item>
		<title>Lost ARG</title>
		<link>http://www.hardcircle.net/2006/04/19/lost-arg/</link>
		<comments>http://www.hardcircle.net/2006/04/19/lost-arg/#comments</comments>
		<pubDate>Wed, 19 Apr 2006 19:51:43 +0000</pubDate>
		<dc:creator>luke</dc:creator>
				<category><![CDATA[ARGs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/04/19/lost-arg/</guid>
		<description><![CDATA[
That&#8217;s right folks. An official Lost ARG is coming soon. To quote from the  article:
ABC, Channel 4 Television in the U.K, and Australia Channel 7 will launch the “Lost Experience,” a revolutionary interactive experience based on the international hit television series, “Lost”. Working together, more than 30 broadcasters from Europe, Africa, Asia Pacific and [...]]]></description>
			<content:encoded><![CDATA[<p><img id="image74" src="http://www.hardcircle.net/wp-content/uploads/2006/04/lostseason2poster1.jpg" alt="Lost Season 2 Poster" /></p>
<p>That&#8217;s right folks. An official Lost <noindex><a href="http://www.argn.com/">ARG</a></noindex> is coming soon. To quote from the <noindex><a href="http://gizmodo.com/gadgets//the-lost-experience-alternate-reality-game-168184.php"> article:</a></noindex></p>
<p><em>ABC, Channel 4 Television in the U.K, and Australia Channel 7 will launch the “Lost Experience,” a revolutionary interactive experience based on the international hit television series, “Lost”. Working together, more than 30 broadcasters from Europe, Africa, Asia Pacific and the Middle East will release clues with new information regarding the mystery and mythology of the island featured in the series. Fans looking to solve the puzzle will find audio, video, and text clues in locations around the world, along with an online community in which to connect and collaborate with others. Just like any other good mystery, clues can and will happen anywhere at anytime across multiple platforms.</em></p>
<p>Oh, and <noindex><a href="http://forums.unfiction.com/forums/viewtopic.php?p=232406#232406"> Discussion</a></noindex> is always ongoing at <noindex><a href="http://forums.unfiction.com/forums"> UnFiction</a></noindex>.</p>
]]></content:encoded>
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		<title>iPhone</title>
		<link>http://www.hardcircle.net/2006/03/24/iphone/</link>
		<comments>http://www.hardcircle.net/2006/03/24/iphone/#comments</comments>
		<pubDate>Fri, 24 Mar 2006 16:06:46 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/03/24/iphone/</guid>
		<description><![CDATA[Rumors are starting to grow that the iPhone is real.
]]></description>
			<content:encoded><![CDATA[<p><noindex><a href="http://www.pocket-lint.co.uk/news.php?newsId=2887">Rumors are starting to grow</a></noindex> that the iPhone is real.</p>
]]></content:encoded>
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		<title>Canadian Internet Fashion</title>
		<link>http://www.hardcircle.net/2006/03/20/canadian-internet-fashion/</link>
		<comments>http://www.hardcircle.net/2006/03/20/canadian-internet-fashion/#comments</comments>
		<pubDate>Tue, 21 Mar 2006 04:42:09 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.hardcircle.net/2006/03/20/canadian-internet-fashion/</guid>
		<description><![CDATA[So usually, when you find an online store, you have to pay duties when they import whatever product it is into your country. So when you find a store in your country, that sells something you can&#8217;t find anywhere else, you tend to notice.


]]></description>
			<content:encoded><![CDATA[<p>So usually, when you find an online store, you have to pay duties when they import whatever product it is into your country. So when you find a store in your country, that sells something you can&#8217;t find anywhere else, you tend to notice.</p>
<p><noindex><a href="http://www.glarkware.com/securestore/c188252p16758171.2.html"><img src="http://www.hardcircle.net/wp-content/uploads/2006/03/product_main_t_stapler.jpg" /></a></noindex></p>
<p><noindex><a href="http://www.orangeshag.com/product_info.php?products_id=457"><img src="http://www.hardcircle.net/wp-content/uploads/2006/03/p_canada_mens.jpg"/></a></noindex></p>
]]></content:encoded>
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		<title>The Microsoft iPod</title>
		<link>http://www.hardcircle.net/2006/03/10/what-if-microsoft-desgined-the-ipod-packaging/</link>
		<comments>http://www.hardcircle.net/2006/03/10/what-if-microsoft-desgined-the-ipod-packaging/#comments</comments>
		<pubDate>Sat, 11 Mar 2006 03:02:05 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Satire]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.hardcircletest.dreamhosters.com/2006/03/10/what-if-microsoft-desgined-the-ipod-packaging/</guid>
		<description><![CDATA[Rayne found a satirical video of how Microsoft would redesign the iPod packaging. While Apple in particular seems to do a very good job at packing their products, there is some excellent debate on the problems with consumer technology packaging in general on the Channel 9 Forums, with a wide body of various supporting evidence. [...]]]></description>
			<content:encoded><![CDATA[<p><noindex><a href="http://rayne.woot.net/archives/00000497.shtml">Rayne </a></noindex>found a satirical video of <noindex><a href="http://video.google.com/videoplay?docid=4313772690011721857">how Microsoft would redesign the iPod packaging</a></noindex>. While Apple in particular <noindex><a href="http://www.wired.com/news/technology/0,1282,50384,00.html">seems to do a very good job at packing their products</a></noindex>, there is some excellent debate on the problems with consumer technology packaging in general on the <noindex><a href="http://channel9.msdn.com/ShowPost.aspx?PostID=166104">Channel 9 Forums</a></noindex>, with a wide body of various supporting evidence. It seems that Microsoft may have <noindex><a href="http://scobleizer.wordpress.com/2006/02/27/ouch-what-if-microsoft-designed-the-ipod-box/#comment-16896">rumor created this video for an internal marketing meeting for their designers</a></noindex>. Perhaps they are still trying to get their products <noindex><a href="http://online.wsj.com/public/article/SB113643334863038375-mU_K9jT0gL86LD1Lv4YPCv7ydXM_20070105.html?mod=blogs">down to 6 buttons</a></noindex>.</p>
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